CHI Franciscan Health had been offering free in-person health talks to the community for years. To increase attendance, we proposed hosting a webinar instead. The talk then could be viewed on demand, 24/7, and wouldn’t require travel to attend. We used direct mail to drive registrations, supported by email, digital display ads and Facebook ads. The combination balanced higher and lower-cost tactics to generate registrations. The three-week campaign generated millions of media impressions which led to thousands of clicks-throughs for a very successful webinar pilot.
Client: CHI Franciscan Health
Project: Social Media, Email, PPC